Why optimize for AI despite challenges:
Despite significant risks and uncertainties, marketers can't afford to ignore AI optimization
"Makes sense for marketers"
Despite these challenges, the newsletter suggests that optimizing for AI "makes sense for marketers." This is because AI increasingly mediates content discovery and influences consumer decisions. Companies that develop expertise in this area may gain a competitive advantage, and there are potential first-mover benefits in this emerging field. The marketer's dilemma is that despite significant risks and uncertainties, they can't afford to ignore AI optimization.