Problems with current measurement claims:
Agencies claiming to measure AI optimization success should be viewed with skepticism
"Impossible to measure in any meaningful way"
The newsletter raises concerns about the credibility of current measurement claims in AI optimization. It suggests that agencies claiming to measure success in this area should be viewed with skepticism, as it's "impossible to measure in any meaningful way." The challenges include difficult-to-verify effectiveness, limited transparency in methodology, lack of standardized metrics, and potential for misleading claims.